Sole UX and product designer responsible for defining early admin interfaces, workflows, and interaction patterns while collaborating with engineering to align concepts with technical feasibility.
When I joined Popmenu, the admin experience lacked structure and clarity. Restaurants needed a way to easily manage menus, updates, and content without heavy training or technical expertise. Existing backend tools were either ad hoc or overly complex, resulting in operational friction and frequent confusion among users. The goal was to design intuitive admin screens that balanced flexibility with usability for busy restaurant operators.
I began by identifying the core tasks restaurant operators performed daily, such as updating menu items, managing categories, and publishing changes. Through interviews with internal stakeholders and early customers, I mapped common workflows and pain points. Using this insight, I created low- to mid-fidelity screens to iterate quickly on layout, hierarchy, and interaction patterns. I worked closely with engineers to ensure concepts were technically achievable and aligned with backend capabilities.
The resulting admin concepts became the basis for Popmenu’s early operational UI, offering restaurant teams a more intuitive way to manage menus and content. These early screens helped create a shared understanding among product, design, and engineering of how the admin experience should function. Many core patterns established here persisted into later product iterations as the platform scaled.
Initial screen exploring key restaurant management tasks in a centralized view.
Concept for editing menu items with clear labeling and inline feedback.
First concept for a revised Print Center, which would allow users to visually lay out their print menus using data from their system.
Concept for a communication queue where campaigns of any type can be added to the schedule, edited, and viewed all in one place.
First Concept for a Visual Email Template builder, with drag and drop sections