Jasen Swafford
DesignmusicFilmstoryContact

Projects

Internal Appointment Management Platform Concept
We provided the dev team with a responsive, static HTML site based on feedback and continued to observe and iterate as new issues arose.
Houses.net Home Search Site and App
Houses.net was launched within eight weeks as a proof-of-concept platform featuring a groundbreaking collaborative Notebook feature, allowing users to share and organize their search data. While the site itself has since transitioned into a testing ground, its success laid the groundwork for key features now integrated across CINC’s product suite. By blending innovative UX design with technical experimentation, the project demonstrated how collaboration and exploration could shape the future of home search experiences.
Favorite Musicians Poster Series
Investor Overview
Agent/Broker CRM and Consumer Experience
Partnering closely with the development and product teams, we delivered iterative improvements based on user feedback and research. Over time, we executed two major redevelopments of the CINC CRM, introducing a component-based UI for both desktop and mobile platforms. These updates enhanced usability, scalability, and performance, allowing agents and brokers to work more efficiently. The integrated solution became a trusted hub for managing their businesses, unifying tools, data, and consumer insights into a seamless and powerful platform.
Simple Proportion Poster Series
OpenHouses iPad App
We created a simple tablet-based app with both Agent and Consumer facing aspects. This allowed agents to prompt for a sign in from each interested party, including a brief questionnaire to help learn more about each clients needs. The data was immediately synced with their CRM platform and tagged as an OpenHouses lead. The interface also provided the client with key info on the property, which reduced questions and uncertainty.
Mid-Market CRM
When I left CINC, the project was still in prototype phase. As a team, we continuously iterated and improved interactive prototypes for both mobile and desktop.
Selected Web UI Projects (Australia)
Screen Ratios and Musical Intervals
Techlab PNG Brand Mark
Bauhaus Poster Concept
Sister Rosetta Tharpe Tribute
Triangle Pattern Experiment
Random Geometric Art - 3x3
Simple Fractal Tree
Color Wheel Exploration and Layout
System-32 Grid Development Process
This solution involved taking Le Corubusier's 'Modulor' proportions and breaking the page down into similar ratios. The designer can either simply utilize the blocks created, optionally aligning all images and typography to the generated grid. These are simple examples of the layout possibilities. Once you start to rearrange and combine the blocks the options are infinite.
Geometric Wall Design
Step 1 – Prep the wall; Step 2 – measure and tape off the wall (the toughest step); Step 3 – apply two high contrast colors per the design; Step 4 – let it dry; Step 5 – remove the tape! Done.
Nested Triangle Pattern Exploration - Color and Shape
Color and Contour Illustration Experiment
Restaurant/Event Pavilion Concept
Organic Form Sustainable Skyscraper Concept
'Carlisle' Chair Concept and Prototype (WIP)
The sides of the chair are cut from a single piece, reducing instability from front to back. The horizontal structure is supported by jointed cross braces and reinforced by seat and back panels. These may be upholstered or solid wood pieces sculpted into the frame. It's a work in progress and just a fun exploration! My next step is to cut some curve templates on the Glowforge and do a full-scale prototype in 3/4 inch plywood. More to come…
Marketing UI Illustrations
Having to wear many hats, as the only in-house designer, I worked closely with the marketing team to begin exploring some possible directions and a framework for developing further assets. The team stuck with the style for a couple of years, but now have a full marketing and design team that has taken it to a whole new level. These illustrations were able to serve their purpose at the time and were a pleasure to create.
Assorted Logos, Marks and Icons
Restaurant Admin UI Redesign 2018
The redesign delivered a streamlined, intuitive platform that significantly improved the user experience and reduced client support inquiries. A consistent design system and simplified navigation enhanced usability and reinforced Popmenu’s brand identity. These improvements were validated by measurable outcomes, including securing two rounds of funding and achieving exponential client growth—from a few to thousands. The project showcased the value of user-centered design, collaboration, and scalability, positioning Popmenu as a leader in restaurant technology and demonstrating the impact of thoughtful UX design on business success.
Chopin Poster Concept
Event Experience Concept - Large, Modular Journey Display
CMYK Line Experiment
Motif and Variations (Circles)
Scenes from Nowhere (incomplete iso and low poly experiments)
Concept Presentation and Sketches for Garden Apartment
My chosen client was a small family moving from America to Australia. They have two small children, so the brief called for a two-bedroom solution, with Living, Kitchen, Dining, and a single bathroom. The couple is mixed, with both Japanese and European heritage and wanted the space to reflect a blend of the two, incorporating traditional Japanese joinery and wabi-sabi elements with mid-century modern details. They also preferred a natural material aesthetic and simple color palette. I was able to create a functional and efficient two-bedroom solution that incorporated all their particular needs. I incorporated the 10x35 patio and divided it into two spaces—a public social space and a covered private workshop/garden.
Stairway Slat Screen
Rustic Minimal Birdhouse
Forest Book Nook
Abstract Minis : Series 1 : “Elements” : 2023
Abstract Minis : Series 2 : “Georgia Clay” : 2023
“Order / Chaos” : 2023
“That Place You’ve Never Forgotten” : 2023
Reversible Geometric Wood Art Panel
Lathe-turned Cherry Bowl
Vintage European Style Lacewood Pen
Classical Concert Series Poster Concepts
Small Acacia Bowl
Finally got off my bum and threw one of them on the lathe with a woodworm screw and live center. Big and fast lesson learned immediately: acacia is $^%! hard wood! I nearly gave up after the first attempt. But after a few days, I decided to try again. Slowed the lathe right down, adjusted my carbide roughing gouge and was able to make some progress. I wanted to do a bit more of a shaped profile on this small version as a test before doing a larger one. In the end I'm happy with how it turned out. The wood is beautiful, hearty and has a very unique grain pattern.
"Form/Feeling: A Nod to the Bauhaus", 2023
Letterform Experiment 01
"Futuristic City" Kids' Illustrations
MNB Website Update
We provided a fully working prototype, showing interactions and wayfinding, that also included developer notes to streamline the build process. We also created consistency across the site to meet brand guidelines and provide more consistent wayfinding.
Social Ad Management Concept 2019
The integrated tools allowed users to create, publish, and monitor social media ads directly within the Popmenu platform. Ads could be linked to menu items and data, enhancing their relevance and appeal. Initial functionality focused on publishing to Facebook, with future plans for smarter ad creation and reporting on ROI. This early concept improved efficiency for restaurant owners and internal teams, laying the foundation for a unified advertising and performance monitoring solution.
Digital Menu Board Exploration
The final concepts provided clients with a robust set of customizable templates that seamlessly integrated with their existing menu management tools. These templates maintained brand consistency across on-site, web, and print formats, enhancing usability and reducing management overhead. The scalable solution empowered clients to efficiently update their menus, creating a unified experience that reinforced their brand presence both digitally and physically.
Guest Journey, Storytelling and Service Presentation
Handmade Sushi/Cheese Serving Board
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